FIFA smashes all records of “Interest” on Google

Boom! Qatar 2022 has generated more interest on Google than any previous World Cup! 

According to recent data from Share of Voice, the FIFA World Cup has generated more interest on Google than any previous World Cup in the past. Share of Voice analyzed 1,87 million tweets, 1,05 million Reddit posts and thousands of media articles data from 20 November to 15 December 2022, and found the top keywords and Twitter emojis related to the World Cup.

The excitement surrounding the World Cup is not surprising, as it is one of the most popular and widely watched sporting events in the world. The tournament brings together teams from 32 different countries, who compete to be crowned the world champion. Fans from all over the globe tune in to watch the action, and the event generates significant buzz on social media and other online platforms.

As the countdown to the World Cup final continues, it will be interesting to see how this trend continues and how much bigger the final make the results.

About Share Of Voice

Alex Huot, the former social media chief of the International Olympic Committee (IOC), has recently left the organization and launched Share Of Voice, a digital agency that specializes in data to help build strategy, distribution, localization, and monetization for brands and athletes.

Share of Voice aims to leverage data to help brands and athletes effectively reach their target audience and drive engagement across their digital properties. By analyzing data from various sources, including social media platforms, the agency can help clients develop targeted campaigns that reach the right people at the right time and generate revenue in the process.