In a world where consumer interests span a vast spectrum, understanding big social data is a crucial edge for businesses.

As an example we analysed the behaviour of over 1.5 billion users on social media, and ranked some of their various interests November 2023 - February 2024.

Watch the Top 10

Time Frame
‍November 2023 - February 2024

Countries (regions)

• Australia
• France
• India
• Saudi Arabia
• United Kingdom
• United States of America
• Worldwide

Topics

• Adidas
• Arab Cuisine
• Art Museum
• Bollywood Movies
• Coca-Cola
• Fondue
• Formula One
• Fortnite
• French Cuisine
• Italian Cuisine
• McDonald’s
• Nike
• Olympic Games
• Padel (Sport)
• Football (Soccer)
• Summer Olympic Games
• Swimming
• Tennis
• Turkish Cuisine
• Weight Training

Findings
‍Italian cuisine, Bollywood movies, and Adidas lead the interest chart, with Fortnite and art museums also drawing significant appeal. The Olympics' share of voice is expected to grow with the Paris 2024 kickoff.

Share of voice by country and topic

Share of Voice normalised by population

Evolution of interests across across various markets (November 2023 - February 2024)

Why is this important?
This kind of data is crucial for any business looking to understand and engage with its audience effectively. It empowers and tailors direct communications and offers to the most relevant customer segments. Ideal for gauging real impact and anticipating shifts from any campaigns or hyper complex events like the Olympics.

Some use cases include:

• Positioning your brand content
• Trend identification (with temporal evolution)
• Share of competitive interest within a country and internationally
• Opportunities for brand partnerships

Share of Voice takes your strategy further by pinpointing and engaging with your audience with precision. We help you understand not just the current landscape but also how to navigate it. Our analysis and targeting covers a range of topics and regions, offering a global and local view of consumer engagement.

For businesses curious about where they stand in this dynamic market or how to climb the ranks, our door is open. Reach out to us to discover your place in the engagement hierarchy and how to connect more deeply with your customers.

Data Source: Audiense (Facebook, Messenger, Whatsapp, Instagram and Facebook Pixel)