In 12 months, Share of Voice has reached a significant milestone with its platform, Sponsor Seeker, by not only creating a comprehensive directory featuring over 2,000 athletes headed to Paris 2024 but also analysing the millions of fans that engage with these athletes on social media. This directory showcases athletes' profiles linked to their Facebook, Instagram, TikTok, X, and YouTube handles, establishing it as the world's largest social media psychographic database of Olympians. This extensive database provides unmatched insights into various demographics, such as age and gender, across individual athletes and sports, enhancing our understanding of fan interaction patterns.

Sponsor Seeker also offers detailed information on the brand affinities and interests of fans, providing a valuable resource for sponsors aiming to refine their marketing strategies and connect with audiences more effectively. This data not only revolutionises opportunities for commercial partners but also serves as a vital tool for athletes and teams to understand and grow their fan base, potentially guiding them toward lucrative sponsorship paths.

A significant aspect of Sponsor Seeker’s platform is it's commitment to supporting athletes facing financial hurdles. Through the #Help2Win Campaign, parts of the database are made available for free to financially challenged athletes. This initiative is part of a broader effort to foster equity in sports and provide all athletes with the opportunity to leverage cutting-edge data insights as they prepare for one of the biggest stages in sports: the Olympic Games.

#Help2Win

As the countdown to Paris 2024 continues, Sponsor Seeker’s extensive database is set to revolutionise how athletes and sponsors interact, bringing data-driven decision-making to the forefront of sports marketing and support. This innovative approach not only enhances the competitive landscape but also underscores Share of Voice's commitment to using data for good, supporting the dreams and ambitions of Olympians worldwide.

Sponsor Seeker's 12 Month Timeline

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Reaching beyond the Olympics
The Sponsor Seeker approach to using big social media data to garner understanding within the sports world ecosystem can be effectively utilised in other sectors such as entertainment, retail, healthcare, tourism, finance, education and many more. This model helps these industries understand audience behaviors and preferences, enabling more targeted marketing and communication strategies, personalised customer engagement tailored to specific demographic insights.‍‍

Sponsor Seeker data is sourced by Audiense.